Need professional prints fast? Get double-sided flyers with bleed printing services in Chicago. Clean edges, bold color—request a quote today.
Custom Flyer Printing is Technical and Creative
We know that custom flyers work in not just marketing, but communication—they’ve been around for centuries. Since they are often seen as disposable, many make the mistake of flyers with surface level design templates and flow of information. Big letters and type faces do sell, but there are some design practices that can take flyers further. Consider business flyer double-sided and bleed printing for your next business or project to turn what is often seen as a sheet of paper to a piece of branded marketing materials. Learn more about how to save money on print products in Chicago.
From Flyers to Business Promotional Materials
As you’re about to read, details make all the difference and this is especially the case for custom flyers. It’s a simple fact that a change as simple as switching to full color printing will lead to more engagement. Instead of feeling like something that simply came from an office printer, a good promotional flyer should act as an extension of your business as a marketing asset like any other promotional material. That being said, here’s how double-side flyers and bleed printing can improve an already highly reliable method creatively, financially, and engagement wise.
Benefits of Double-Sided Flyers
Because flyers can be torn away or flipped from where they hang, it’s not unheard of to use the extra space on the other side. More business information, custom graphics, and more can be included to continue reeling in an already hooked viewer. Here are some ways it can help you:
- More advertising space and visual appeal — With extra space comes more chances to visually present your business or project through photos, graphics, contact information, or even customer testimony.
- Cost effective — In the long run, double-sided flyers are more economically sound than single-sided ones as you’ll be back to the custom printer far sooner. Instead of printing two different batches of flyers, doubled-sided ones give you two in one.
- Literal engagement — Customer engagement is defined when interest is shown. But, double-sided flyers offer it quite literally; they require an effort to view the other side. This also makes them handy for mailing.
- Better brand perception — Good flyer design can go a long way. The level of information, the way of presenting it, and custom designs can illustrate a business with attention to detail, which is what everyone looks for no matter the field.
Bleed Printing and Full-Color Flyers
Have you seen those white borders that seem to be on every full-color image we print? They play an important role in setting the flyer size and dimensions. However, to some designers, it comes across as just white space. Bleed printing extends the colors and designs to these white borders, covering them completely up to the edge of the paper.
This truly does give the flyer a more poster-like feel with what is seen as a higher quality color printing. Several custom print and promotional items like brochures, postcards, and even personal business cards benefit from bleed printing. Custom designs can also be extended thanks to the removal of the white space. Lots of flyer design templates utilize full-color and bleed printing. Color is the most important thing for flyers as it’s the first thing that people will make out and it can help arrange content. Bleed printing helps enhance this.
Flyer Design Templates
Professional flyer design is a lot like writing an essay; clearly state what you are communicating (your business or service) and organize the flow of information in an easily digestible way. Flyer design templates tend to include the following:
- Main Header — Your business or company’s name.
- Overview of products and services — A brief list or two to three sentence description.
- Custom graphic — This would be your company’s logo or other designs that pertain to your business field.
- Contact information — This is a physical and mobile way to reach your business; addresses, phone numbers, emails, and even socials.
- Business history — A personable design choice with double-sided space available includes a short overview about your business’ history and mission statement.
- Three color palette — It’s best to limit your color choices for your custom flyer to three choices as it’s just enough to help separate the aforementioned sections. The only place more than three colors should be used are rainbow graphics.
Promotional Printing for Flyers From Midwest Custom Print
A big city like Chicago is the perfect place for flyer marketing with the numerous places to post them and thousands in foot traffic passing by. Start your Windy City search for custom printing in Chicago at Midwest Custom Print. We offer affordable bulk ordering on double-sided flyers through our offset printing services which is ideal for the gloss overstock we use to ensure bold colors and clear designs. Or perhaps you want the more refined look of a matte finish? We also offer state-of-the-art digital printing and free flyer templates with 16 pt and 14 pt cardstock to print on. Our in-house design team can help bring your vision to life.
Give us a call at (844) 928-7866 or visit us in Chicago at 1100 W. Cermak Rd, Suite 731, and connect with our team to start today!
Frequently Asked Questions About Double-Sided Flyers
How Many Can I Order?
We cater to needs ranging from 2,500 to 500,000 flyers.
What is Offset Printing?
Offset prints use metal plates and a rubber blanket, which the ink is transferred to in that order, to apply the colors and designs on paper or cardboard. This is common in books, magazines, and brochures. It works especially well on flyers too.
What is the Turnaround Time for Flyers?
After your custom design is approved, turnaround time should be two to three business days.
