Need flyer printing services in Chicago? Get custom designs, quality finishes, and dependable local service for your marketing needs.
Flyers Printing Services Can Be Right for Everyone
Custom flyers don’t get the credit they deserve in this day and age. At a time when digital ad space seems to be everything, never underestimate the tried and true effectiveness of flyers—especially with state-of-the-art digital printing and potential in metropolitan areas. A city like Chicago is flush with flyers on buildings, light posts, and L lines. Hundreds of thousands of people pass by each day. It’s a marketing model so simple that it can fit nearly everyone’s latest business or project.
Flyer printing achieves some of the highest returns when locally marketed. So, it makes sense to custom print your flyers locally. Convenience is actually one of many reasons why local flyer printing can elevate your business, both in terms of customer returns and how your brand is perceived. Here is everything you need to know when looking for and ultimately working with professional flyer printing services in Chicago.
Understanding Flyer Printing Services
Sure, you can stay at home with a computer printer and print all the flyers on standard paper types you want. But, eventually the cost of paper, toner, and perhaps even a new printer add up over time. Printing services are essential because they offer budget friendly pricing on bulk orders and materials. This is the case for all custom print products. Here are some flyer printing services and how they can help your business.
Digital Printing Flyers
Perhaps your office has one or maybe you have one at home. Digital printers come in all shapes and sizes with ink jets or laser formats that reproduce an image file on a surface. Large format printing can easily be done with the ink being applied to the surface of the material and not absorbing in. The bigger the custom designs, then the more suited for digital printing they may be.
Offset Printing Flyers
Also called planographic or lithographic printing, aluminum plates are used to transfer the inked text and images to a rubber mantle before finally onto the intended surface. This is the old school method of flyer printing and is commonly used for printing newspapers. Custom designs and copy appear much more sharper with this type of printing. Color quality is much better too.
Letterpress Printing Flyers
This is the same process as offset printing except the rubber mantle isn’t used. Instead, plates transfer the ink directly to the surface. This is how typewriters function as they are sometimes called tabletop letterpresses. Because of this, this type of flyer printing is best for text-heavy flyers—and there are some examples. These would be emergency call to action flyers and others that rely on words rather than images to draw attention.
Screen Printing Flyers
If your flyer design template involves a handful of graphics and images, then screen printing is for you. Also known as serigraphy or silk-screening, this form of printing uses stencils to make high quality full color prints. This is the type of printing they use to make movie posters—flyers designed to visually take the viewer through it.
Flexography Printing Flyers
Best thought of as the image equivalent to letterpress printing, flexography uses a 3D polymer of the print image and a rolling cylinder to transfer them to the surfaces. This was created as a way to print onto cardboard. This is how shipping companies are able to print their branding on boxes. This can easily work on paper stock too.
Choosing the Right Flyer Printing Service
With these different methods of custom flyer printing and likely a variety of print shops to choose from in Chicago, how do you choose the right one? Here are some factors to consider when comparing your local options and method of printing:
- Volume of flyers needed — Digital printing is a cost-effective method for low volume flyers with less colors while offset printing is better for high volume flyers with more colors and designs. Think about the number and complexity of your business flyers to see which specialized printing service fits your budget.
- Paper quality — There are a variety of paper stock to choose for your custom flyers such as matte or gloss. Local print shops can help find the ideal printing service for each desired material. An example would be gloss being a good material choice for photos, thus offset printing may be the best choice.
- Budget — Naturally, pricing is going to be a major factor in your decision. Fortunately, there’s plenty of comparing local flyer printing options to be done. Look at the small differences too, like whether in-person pickup or same-day fulfillment is available.
Low-Cost Flyer Printing Solutions
That last point about budget may have gotten you thinking, are there low-cost flyer printing services and are they worth it? Cheap flyers can be made at home, but the issue there is that it will really show. However, the most low-cost method of flyer printing is digital printing due to the ease of submitting and producing designs. Even though offset printing is more ideal for large batch printing, digital printing can save you money in the long run.
That brings us into the most trusted way of saving money on flyers and custom print products in general—bulk ordering. The more order quantities a print shop receives the more they may try to economize the cost. Flyers in batches of hundreds may cost up to 50 cents per unit. Low-cost printing solutions aren’t about cutting corners but getting more out of it for less.
Same Day Flyer Printing
Unlike the faceless custom printing sites, you are more than just a number to local print shops. You are a customer and will be treated as such. These businesses thrive on repeat customers. One of the best ways of promoting customer satisfaction is quick turnaround times—so they will try to be timely with their order fulfillment.
The ace in the hole for this when it comes to flyer printing is same day printing services. Once a custom design is finalized, the countdown to fulfillment begins. This is largely the printing process and since it’s highly automated, it can be done in 24 hours. This can be the go-to for businesses looking to immediately start its marketing campaigns. Some may also offer in store and same day pickup so you don’t even have to pay for delivery.
Finding Flyer Printing Services Near You
Now, it’s time to start your search for quality Chicago flyer printing services. Start your search with Midwest Custom Print. Our versatile digital printing can bring any batch of full color custom flyers with doubled sided options available. We also offer offset printing with gloss and matte finish options on 16 pt and 14 pt cardstock. Our in-house design team is ready to collaborate with you for the most eye catching results.
Give us a call at (844) 928-7866 or visit us in Chicago at 1100 W. Cermak Rd, Suite 731, and connect with our team to start today!
Frequently Asked Questions About Custom Flyers
Are There UV Coating and Die Cut Options for Custom Flyers?
Yes, UV coating is used on a variety of custom print products that are displayed outdoors to prevent fading from the sun. Flyers can also be die cut like stickers, business cards, and more.
What is the Turnaround Time for Flyers?
After your custom design is approved, turnaround time should be two to three business days.
What Material is the Cheapest for Custom Flyers?
Standard copy paper, 70 lb. paper stock, and 100 lb text gloss are the cheapest options for flyers.
