Discover how door hanger advertising helps Chicago businesses boost visibility with proven design tips and local marketing strategies.
Door Hangers Can Open New Doors for Your Chicago Business
Door hanger advertisements will always be an effective form of marketing communication as long as people keep using doors. It’s a good thing they aren’t going anywhere anytime soon, and in big cities like Chicago, they are everywhere. Door hangers are a great form of passive, yet targeted, communication. Hotels use them to communicate with their guests, candidates may use them for their political campaigns in communities, and local businesses can more than grab attention from potential clients.
Door hangers originated from flyers and offer many of the same marketing benefits as such. But that added element of forced interaction and placement that can’t possibly be missed adds another level of engagement. Among business owners, custom door hangers are praised for their cost, production, and easy-to-track results. They tend to work best on a local level, as residents can feel this great new business or service is maybe just down the street. For your Chicago business, door hanger marketing can open doors for you if designed and used correctly.
Types of Door Hanger Advertisements
Custom door hangers, complete with custom graphics, branding, and business contact information, can advertise a variety of things. But, the most common things are:
- Local services — Pet sitters, cleaners, and landscapers often advertise their small businesses and the services they provide to residents. If other residents already use them, then they already have a level of credibility, should new ones move in.
- Local businesses — These would be businesses that community members can go to themselves, like restaurants, auto shops, special events, and more. Menus, pricing, QR codes, and more can be included to offer an in-depth glance at the business.
- Political campaigning — As previously mentioned, local candidates use door hangers during elections. Not only is it a good way to gather support, but it’s also a great way to spread awareness about the importance of local politics.
- Promotions — Local businesses can use door hangers to advertise promotions. Whether it’s a sale, limited time event, or a special offer, good door hangers can help get the word out.
Planning Your Door Hanger Campaign
We’ll get into the details of how to later on, but planning door hanger campaigns and usage is all about setting goals. Most custom print products just have the goal of being created and seen. However, door hangers warrant engagement beyond being seen. Your goals and objectives should include the number of people you want to reach and how many engage. QR codes are now used on door hangers and can keep track of how many people scan it. This is an easy way to literally track progress.
Another important part of any marketing campaign is identifying the target audience. A pet sitting service will naturally look to homes with cats and dogs while landscaping services engage homes with large lawns. A family restaurant may also leave door hangers on the homes of those with children. There’s nothing like getting home from school and learning that a new pizza place is opening up. Audience is an important part of any strategy.
Door Hanger Printing Services
You don’t have to worry about die-cutting out the hook-shaped slips; we have machines to do that for us. So, you’ll want to find a custom print shop with experience in this kind of production. The best custom printers use high-quality materials and offer bulk production for large orders. Sometimes the greatest ones are local—right in the community you are trying to provide business for. They may have the best idea of what potential customers respond to.
When it comes to materials, custom door hangers can be printed with matte or gloss paper stock. Being outside, UV coating to preserve the custom design also comes in handy. At the time of your hanger campaign, think about weather conditions and temperature and see which material best suits you.
Designing Your Personalized Door Hangers
Don’t overestimate the space you have to work with on your hangers. It’s no poster board, so it’s important to use the white space wisely. Here are some essential design elements:
- Colors as zones — Most custom door hangers are two-tone, with each colour making the top or bottom of the hanger pop. Odds are people are going to be far from the hanger before they approach it, so the colors must be eye-catching.
- Centered text — Copy and essential information tends to be centred on the hanger, complete with headings and formatting. A bullet list is also an efficient way to list service offerings in an efficient manner.
- Custom designs/Photos — Company branding and photos from the field are essential visual methods of catching attention and establishing credibility. Remember that this door hanger acts as an extension of your business.
- Call to action — This can be in the form of contact information at the bottom of the door hanger or an attached business card. As previously mentioned, a QR code to the business’s website or social media is both a call to action and engagement.
Measuring Success
Lastly, door hangers offer trackable metrics. These can be the number of hits a QR code gets whenever it’s scanned, the votes that a household that received political door hangers cast, or simply how many incoming phone calls there are after the campaign. This campaign data will be valuable in finding strengths, weaknesses, and trends in your approach to door hanger marketing. It’s one of the few instances where you know who you are marketing to, and therefore, know if they will answer back.
Door Hangers for Your Business From Midwest Custom Print
Start your search for print shops in Chicago with Midwest Custom Print. We offer bulk ordering on custom door hangers printed from 14pt. C2S Gloss with UV coating in two sizes: 3.5″ x 8.5″ and 4.25″ x 11″. Full color printing on both sides is also an option, as well as bottom perforation lines for tear-away business cards or coupons. Order hundreds or even thousands of hangers with your custom designs that have been optimised by our in-house design team.
Give us a call at (844) 928-7866 or visit us in Chicago at 1100 W. Cermak Rd, Suite 731, and connect with our team to start today!
Frequently Asked Questions About Door Hanger Printing
What sizes do custom door hangers come in?
We offer custom door hangers in two standard sizes: 3.5″ x 8.5″ and 4.25″ x 11″. Both sizes include die-cut door hook openings.
Can door hangers be printed on both sides?
Yes, full color double-sided printing is available. This gives you extra space for promotions, menus, coupons, or additional business information.
Do you offer perforation for tear-off sections?
Yes, we offer bottom perforation lines so recipients can tear away a business card or coupon from the door hanger.
What is the minimum order quantity for door hangers?
We offer bulk ordering for door hangers starting at quantities suitable for local campaigns. Contact us for specific pricing on your order size.
