Discover how custom door hangers can transform your marketing strategy with high visibility, versatility, and cost-effectiveness. Learn more now!
Affordable and Versatile Solutions with Door Hangers
Personalized door hangers are one of the few custom print products not to be digitized or integrated online as a medium. Unless there comes a day when we no longer need doors, then they will always be around and therefore always have their uses. In marketing, those uses are what can drive your business, event, or project. Housing offices use door hangers to communicate with their numerous apartments, villages may likewise use them for municipal purposes for their residents, and businesses can use them to reach potential customers.
Door hangers are often seen as paper, no different than pasting a flyer on the door. However, good promotional door hangers are more than the stock they are printed on. They are affordable and versatile marketing materials that can provide solutions to a strained budget and an underperforming campaign. Of course, custom door hangers aren’t the type of custom print products you may expect to reuse. But the return and interest they generate often make them worth it in the short run.
Benefits of Using Custom Door Hangers for Business
Economical Marketing Solution
Aside from costing around $2 to $3 per unit, bulk ordering door hangers custom-designed for marketing is a highly economical option. According to nationwide averages, there are around 10 to 20 houses on each block, and medium-sized apartments tend to have 50 to 75 units. A minimum bulk order of 250 would be more than enough to suffice. This kind of cost-effective advertising will work wonders for a marketing or political campaign budget.
Undeniable Visibility and Engagement
Door hangers are simply impossible to ignore. Again, everyone has doors and uses them. Printed door hangers don’t interfere with their function, but their design places them in such a way that they are directly in the line of sight. Most people don’t expect an interaction or communication from a closed door, so they also deliver increased levels of engagement. At the end of the day, the average person will remember what they saw on their front door handles more than something on a billboard. It’s passive, yet targeted.
Versatile Promotional Tool
Communicating a message, product, or service that’s localized is the best use of a custom door hanger. Fortunately, this is very broad. This can range from real estate announcements, event promotions, political campaigning, or a new local restaurant or business opening. True versatility is the wide range of promotions for which door hangers can be used.
Door Hanger Design Ideas
There are some door hanger template designs you may come across. But it actually all comes down to optimization. Here are some ways to optimize your door hanger design-wise and cost-wise:
- Size consideration — A good rule of thumb is the bigger the doors you will be leaving hangers at, the bigger your sign should be. The average size is 3.5″ x 8.5,” but 4.2″ X 11″ works better for larger ones. At the same time, larger hangers may bump the order cost up more.
- Double-sided printing — At first, a double-sided door hanger may seem strange, but sometimes there just isn’t enough space to convey what you’d like. A large percentage of people tend to turn the paper over and check the other side when they pick it up. This applies to hangers too. Double-sided printing will also increase the cost.
- Communicate via colors — Take advantage of full color printing and use colors that complement each other and pop while preserving white space for text and graphics. A great practice is using colors to set quadrants to help separate and organize the flow of marketing.
- Personalization — Business contact can be added in the form of phone numbers, QR codes, and social handles. Company branding, like custom designs and photos, should also be strategically placed.
Where to Find Custom Door Hangers Near Me
With door hangers being one of the best approaches to local advertising, does it make sense that local print shops are the best places to find them? Online, it’s very easy to find custom door hangers alongside other custom print products. But these online retailers tend to take advantage of bulk pricing, often thriving on convenient one-and-done orders. Learn more about how to save on print products. In addition to being a part of the community you mean to advertise to, a local print shop can prove to be a valuable resource. Here, the cost of printing and delivery is considered down to the last detail.
Start Your Marketing Strategy’s Transformation with Midwest Custom Print
Before you take on the thousands of doors of Chicago, start your search for custom printing in Chicago at Midwest Custom Print. We specialize rather than surcharge for bulk shipping and welcome every creative approach with our in-house design team. Our hangers are printed from 14pt. C2S Gloss with UV coating in two sizes: 3.5″ x 8.5″ and 4.25″ x 11″. Full color printing on both sides is also an option, as well as bottom perforation lines for tear-away business cards or coupons.
Give us a call at (844) 928-7866 or visit us in Chicago at 1100 W. Cermak Rd, Suite 731, and connect with our team to start today!
