It’s no contest. In a competitive business environment like a trade show, custom tablecloths are the heart of trade show displays compared to plain covers.
Branded Table Covers Over Plain Covers
Using that plain table cover you may have lying around or finding on a clearance sale may seem quick and convenient, but it actually sacrifices your brand’s identity and visibility at a time when it counts the most. The table runner is the most important part of trade show booths no matter the product or service the business offers. Custom event branding on table covers can go the distance for more than just clear marketing in the following ways.
Branded Table Covers Make The Better First Impressions
Trade show exhibiting is nonstop and fast past foot traffic as guests move about the displays, only stopping for those that they have in mind or whose brand catches their eyes. They’ll often look to the display tables or banner stands with custom printed logos before engaging. Saying that first impressions matter would be an understatement. So, you can imagine that a branded table cover will naturally be more eye catching than a plain cover.
It’s not even complex graphic design that is needed to stand out from the crowd at a trade show event. It’s clear, confident, and consistent branding – the three Cs. Guests at trade shows are prepared to look at a lot of logos in a short amount of time. If a booth display or table cover is just blank, then it feels as though it’s absent from the event experience. If that’s the case, then the attendees are not going to participate with the first impression that your business is not.
Maintaining a Consistent Brand Beyond Plain Covers
Remember the three Cs of branding – clear, confident, and consistent. Consistency counts everywhere in a business especially including marketing assets like trade show table covers. Even if your table cover is the only part of your trade show display that is plain or not custom printed, the consistency is compromised, and this leads to some lack of trust from possible clients and attendees. They may think that if a business can’t follow through on event branding, then how can they follow through on their products and services.
That being said, custom printed tablecloths increase your business’ credibility as professional and consistent in everything that it does as opposed to a plain cover being in its place. According to event organizers, consistent branding across all trade show marketing materials, especially those like apparel and stickers, increase buyer and customer confidence as well as reminding them that it doesn’t end with the trade show.
Custom Printed Tablecloths Are The Wise Premium Option
Of course, the reason why anyone would use a plain tablecloth for a trade show display or as a blank placeholder for any kind of branding is the convenience and cost. Why pay hundreds of dollars for a custom printed table cover when you can cover it with one you already have on hand or got for cheap? It’s simple. It’s the best solution in the short term. Branded table covers are the premium option in comparison but are a long-term solution.
A high quality, machine washable, custom printed table cover is by no means disposable after one use. It will become a reliable marketing asset for your business’ future trade show appearances. With average custom printed table covers going anywhere from $150 to $300 depending on materials and size, one new client already covers the premium cost. With the increased visibility and everything else previously discussed, it’s hardly a gamble to upgrade from the plain cover.
Make Your Branded Cover Win With Midwest Custom Print in Chicago
With better first impressions, consistent branding, and long-term investment, it’s no wonder why branded tablecloths are better for trade show displays and businesses altogether than plain ones. Let Midwest Custom Print help you with your upgrade to custom printed table covers with our in-house team in Chicago in time for your next trade show booth setup.
Midwest Custom Print offers both dye sublimation and screen printing options for any four-, six-, or eight-foot table. Dye sublimation printing tends to cost more than screen printing, which is more ideal for bulk orders. All our trade show covers are machine washable and optimized to fit any marketing budget and brand awareness needs.
Get a free quote and start today with our team in Chicago at: https://midwestcustomprint.com/product-category/custom-table-covers/
