Discover how brochure printing in Chicago can elevate your marketing strategy with local expertise and high-quality materials. Learn more today!
Why Brochure Printing Service in Chicago Still Matters
Before website content, brochures were the go-to way of marketing and answering any questions about a product, service, event, and everything in between. Brochures and booklet printing are still a reliable marketing tool that doesn’t require internet access to read –just full color printing that can be handed off and taken anywhere. To this day, brochures remain a reliable and cost-effective marketing solution for any business to reach and communicate with potential customers.
In a big city like Chicago, brochures are still used for marketing attractions and events to tourists and locals. Brochures are associated with travel because they can be read in one’s own time. Because travelers are often moving and busy, brochures are a great way to communicate what could be their next move. The same principle applies to local businesses and events in Chicago and reaching new customers. The good news is that Chicago is also a hub of printing services for local and independent businesses, events, and nonprofits. In that regard, it’s important to find a bright brochure printer in Chicago with affordability and quality in mind.
Understanding Brochure Printing
In custom printing, brochures are placed in the same category as menus for restaurants. With a selection of paper options, custom sizes, and styles — it’s up to the business to best optimize and understand what kind of brochure printing will work for them. These are more than just folded sheets of paper, these are marketing assets and solutions that can also advertise special offers or offer the business or brands’ story. Here are the different types of brochure styles and printing:
- Half-fold brochures – These bi-folded booklets are often what you’ll see used as menus in restaurants. Panels tend to list items in sections with limited inclusion of graphics.
- Tri-fold brochures – Also called letter-fold, these are the most commonly printed brochures. There’s a total of 18 panels to work with, which is more than enough to market businesses and services with graphic design and much more.
- Z-fold brochures – These brochures have the same number of folds and panels as a tri-fold one, but the difference is how they fold. Whereas tri-fold brochures fold outwards with two panels, z-folds fold inwards like the letter “z.” This is best for brochures that require a more linear flow of information.
- Gate-fold brochures – These brochures can have more panels than a tri-fold one, but two of them must open outwards like a gate. This is a particularly popular choice for realtors and creating brochures for open homes.
- Booklet-style brochures – When a lot of information needs to be conveyed, like assembling instructions to a product, booklet-style brochures are a better option. While booklets may take up more space than standard brochures, they can offer an in-depth look at a business.
Why Choose Brochure Booklet Printing in Chicago?
It’s always better to work with a local printing company as opposed to simply submitting custom designs and documents online for a quick print. Even for something as little as business cards, check out the printing services in your area. To them, every product is a print project that is a chance to provide expertise and understanding of the local market. The design and material selection process is much more hands-on and collaborative. Quality assurance is guaranteed with the following paper options:
- Gloss text The most common printing material for brochures and magazines since lightweight paper makes for easy page turning.
- Gloss cover Inversely, gloss cover is more rigid and thicker than gloss text. This would be the material used for the magazine and booklet cover. Naturally, this material is more durable.
- Matte text This printing material is often used for the pages of a paperback book and brochures. Matte tends not to have glare like gloss does and isn’t reflective.
- Matte cover With a similar feel to yardstick, matte cover is another durable alternative for brochures and booklets.
Why You May Need Booklet Brochure Printing in Chicago
Now comes the time to consider your product or service’s marketing needs and how in-depth it needs to be for potential customers. The most common types of brochures are product catalogs, service guides, and even nonprofit educational content. Each of these has a different brochure or booklet styles that best fit them and the information they need to communicate.
An example would be a product catalog including full color photos and product descriptions and pricing — a booklet-style may be the best fit. This may give the feel of a shopping magazine wherein orders can be placed. Meanwhile, a local travel agency will benefit from a simple map marked with their trip booking locations. A tri-fold map brochure will work best and make the reader feel like an explorer as they open it. There are different sizes, finishes, and binding options to best fit the style that suits your brand.
Chicago Booklet Brochure Printing Green Flags
With your ideal custom brochure in mind, what else makes a local print shop in Chicago a good choice besides their willingness to bring your vision to life? Here’s what to look for in brochure and book printing services in Chicago:
- Good turnaround time A reason that people choose to shop locally is that turnaround time tends to be much more flexible with things like in-store pickup and rush orders.
- Quality printing process Good print shops offer high-quality materials and a consistent and trusted printing process. They won’t be as prone to errors as larger entities.
- Attentive customer service Being in the same location means better communication and customer care, which is why local Chicago printing customer service matters so much. It’s one thing to have customer service to solve your problems, it’s another to have them learn more about your custom print needs.
Midwest Custom Print: Effective Brochure Printing in Chicago
With the right materials and design for an affordable cost, your custom-printed brochures may make their way around Chicago’s top spots like Michigan Avenue and Navy Pier. Midwest Custom Print finds that some of our most successful brochure printing is with nonprofits and events in the city. We offer matte and glass text and cover printing as well as recycled variations with four different size options and order quantities up to 10000. Contact us today at 1-844-928-7866 for a free order quote or visit us in Chicago to meet our in-house design team to start your custom brochure printing!
Customer Testimonials
Jayshana Roper writes, “This is our second time utilizing Midwest Custom Print and we are BEYOND thrilled with how our brochures came out. The colors are vibrant, the turnaround time was quick, and the cost was very affordable.”
Marcia Walker McWilliams writes, “We had a great experience with Midwest Custom Print. We needed tri-fold brochures and bookmarks printed up for an event. They quickly responded to our quote request with a reasonable price for the printing and kept us updated throughout the process to let us know when the orders were printed, shipped, and delivered. And the materials turned out beautifully! We will definitely be returning customers.”
Frequently Asked Questions About Brochure Printing
What Kind of Printing is Used For Brochures?
Full color printing is offered for custom brochures and booklets using the color model CMYK for bolder, diverse, and accurate tones and shades.
How Long Does it Take to Print Brochures?
Turnaround time for brochures tends to be within the same week the order was initially placed with times as quick as one to two business days.
What is The Best Way to Submit Custom Designs For Brochures?
Like with every custom print product, custom designs and images should be submitted with a resolution of at least 300 dpi (dots per inch) with a reliable picture file format.
