Boost your brand in Chicago with custom booklet printing –engage, inform, and convert!
Printing Custom Booklets Can Elevate Both Marketing and Business
In the age of digital marketing and media, it never hurts to choose the route of good old-fashioned custom booklet printing. Like brochures, custom booklets offer a more personal touch to marketing materials rather than a webpage or digital advertisement. These booklets can be printed on a variety of high-quality paper stocks and have eye-catching, full-color graphics that can be applied to every page. It can convey a much more professional look to potential clients without the hassle of needing to connect to the internet to access it. They can also be taken anywhere, like any of the best custom print products.
The good news is that you don’t need to be an established publisher or editor to be able to custom-print a booklet. Aside from marketing, booklets can be used for program guides, product catalogs, company reports, and more. Custom booklets still play an important role in providing such information to current and future customers internally and externally for businesses. Truly, both marketing and business can be elevated with a good booklet. The following is everything you need to know about shopping for and creating the best custom print booklet for your business or brand.
Types of Custom Booklet Printing
Firstly, there’s the matter of the options you have regarding the types of custom booklet printing. It’s both a preference of style and tone. The two options for booklet printing are:
Saddle Stitch Booklet Printing
Two staples bind the pages together. This type of booklet printing is common for magazines and various publications. Saddle stitch printing is recommended for short-run printing projects because they are more likely to be disposed of. At the same time, it’s cost-effective.
Custom Spiral Booklet Printing
Also known as wire-o booklets, the booklet pages are held together by a two-ring spiral or plastic coil. The most popular example of this is The Cheesecake Factory’s menu and other long-term printing materials, where the pages are being constantly turned. Spiral-bound booklets are more durable than those with saddle-stitched binding.
Benefits of Custom Booklet Printing
Imagine walking into a store or office of a brand or company, and on the checkout counters and desks, they have custom-printed booklets detailing the business’s history, products, services, accolade spotlights, and more. Already, you may be able to see why there is value and benefits in custom booklet printing:
- Professional appearance By having booklets with consistent branding detailing the business on the grounds, it shows an active interest and role in tracking the brand’s progress. This enhances the credibility of a business and its team of employees and makes for a highly professional appearance.
- Tailored content for target audience When someone in the store or office picks up the booklet, they know exactly what they are looking into. And that is more in-depth information on the business’s products and services. With pages and different sections that could be formatted, there’s a variety of content that can be tailored to the target audience of potential clients.
- Enhanced engagement Simply picking up and flipping through the pages of the booklet is a form of customer and client engagement. Like other physical custom products, booklets promote a form of enhanced engagement since they can be distributed, kept, and read in separate sittings.
Tips For Effective Booklet Design
Consider this section your crash course when designing your custom print booklets for the most effective results. Every page counts when it comes to layout, content, and style. The following is what to consider for the best design solutions for booklets.
Choosing The Right Size and Format
Think about a catalog, for example. There are product descriptions, pictures, and ordering information. This means that there will be a lot of space reserved for product pictures as well as a small space for the description, which will be a couple of sentences. To fit all this on a page, it’s a matter of resizing the image and formatting the text to the right dimensions that look presentable. Another example would be a company-run publication that will contain infographics and more text. Also, consider whether the booklet would be better folded and stapled or with spiral binding.
Incorporating Compelling Visuals
Basic visual graphics for custom booklets include company branding, product pictures, graphical information, maps for events, and full-color photos of past customers who had been provided the business’s services. These visuals are not only compelling but also necessary for the reader to gloss over. Think of visuals, both custom-designed or photographed, as extensions of the text. It’s not about how many visuals can be placed on a sheet of paper, but how they are spaced and incorporated with the textual information.
Crafting Persuasive Copy
With compelling visuals, the text should also be just as compelling and persuasive to keep the reader turning the pages. Whether it’s a company history, service overview, or product catalog, written material should be confident, informative, and maybe even surprising to the reader. This is a chance for a potential client to learn both how your business specializes in what it does as well as why. This is where custom booklets can shine, where most custom print products can not.
Cost-Effective Solution
From a business standpoint, you want both quality and cheap custom booklet printing. Pricing with booklets depends on page count, how many are being printed, and the type of material. Because every business has different needs, it’s difficult to pick out what the average cost is. However, cheap custom booklet printing can be found at most local printing companies-and Chicago offers some of the most competitive for local business owners.
You can maximize your custom booklet printing costs by considering how many booklets you intend to print, whether or not they’ll be a limited run, and picking the perfect binding. Remember that spiral-bound book printing is best for booklets that will be used a lot and have their pages turned a lot, like a menu at a restaurant. Meanwhile, the perfect bound style for event guides with limited printing for guests is saddle stitch. It wouldn’t be worth having the more expensive alternative of coil binding for them.
Elevate Your Business and Marketing With Booklet Printing From Midwest Custom Print
Legitimize and elevate your business and marketing with custom booklet printing from Midwest Custom Print in Chicago. With both saddle stitch and spiral-bound booklet printing available, Midwest Custom Print also offers a variety of paper options, including velvet and matte. There’s also a special gloss option for custom booklet cover pages.
If you’re still not sure where to start on designing custom booklets, our team of in-house designers will be happy to assist you using your ideas or coming up with our own based on your desired booklet format and style. Start today with Midwest Custom Print by calling us at 1-844-928-7866 for a free order quote or visiting us in Chicago at our new location at 1100 W Cermak Rd, Chicago, IL 60608.
Frequently Asked Questions About Custom Booklet Printing
What is the Turnaround Time For Custom Booklet Printing?
On average, it takes about four business days for a custom booklet order to be fulfilled, but some orders can be completed in two business days. Rush and same-day turnaround can be arranged if the order size and complexity allow it.
What are The Best Design Principles For Custom Booklets?
If using multiple images, avoid clutter by spacing them out between text and leaving some white space. It also helps to number your pages in the lower left and right-hand corners accordingly. If the booklet is section-driven, then including a table of contents may also be a good idea.
What is The Best Paper For Custom Booklets?
Velvet cover with a soft touch coating adds a more luxurious look to the booklet, while matte cover stock makes it more sleek like a magazine. Meanwhile, a gloss cover makes the booklet cover pop and appear thicker to set it apart from the rest of the pages. The most commonly used material is matte because it’s more cost-effective.
