Custom stickers are a simple yet effective brand awareness campaign as well as a form of advertising by offering an organic way of increased customer engagement.
Low-Risk And High-Reward Promotional Product Marketing With Custom Stickers
What does your brand awareness strategy have to lose when it comes to custom stickers? Compared to other marketing costs, orders of stickers actually tend to be around the cheaper side of things especially when it comes to buying in bulk. It’s a low-risk to any marketing budget. Meanwhile, the rewards of having custom stickers for your business or marketing campaign seem too good to be true.
According to marketing research, stickers are one of the top ways that a business can organically increase their brand awareness as well as customer engagement directly. This is because stickers are like miniature billboards that pass people by rather than having them past it. A custom sticker can be used in a business setting for promotional items or events or a regular day-to-day product or service. Doing any of these with custom stickers has been found to increase brand awareness by 50%.
What is a Custom Sticker Success Story?
Midwest Custom Print sees orders for stickers for businesses around Chicago on a regular basis. In the third biggest city in the United States, visibility and customer engagement are heavily competed for by these local businesses. For example, let’s say that a new family-owned flower shop opened in Chicago and doesn’t have much of a budget for a marketing strategy or campaign. However, they do have enough for a custom sticker order of 5000. Here are some ways this success story for better brand awareness can play out with that single bulk purchase:
- Promotional item or event – With the limited number of stickers, the new flower shop decides to use them for promotional events and items sold during limited times. In addition to fostering customer engagement with the limited time events, there also comes a sense of loyalty from being a part of it and receiving promo products like a tote bag or die cut stickers. These limited-time custom stickers then organically make their way around with the customers. Whether they have been placed on a laptop, water bottle, or even a vehicle, every pair of eyes that gets a glance is a new potential customer with the business in mind. The flower shop is successful because they are now renowned for their limited time events and regularly receives business because of it.
- Integrate into product or service – Instead of choosing promotional material, the Chicago flower shop decides to use the custom stickers for everyday business and include them with their floral arrangements. This indirect marketing strategy works for a couple of reasons. The stickers no longer act as a form of advertising and more as a label or seal of quality that is included with the customers’ purchases. Now whenever someone sees someone else with the flower shop’s sticker, they will know that they were satisfied with their experience. Inversely to promotional products, the goal here is to use the stickers and not make them exclusive. The flower shop is successful because they let their services be their brand awareness strategy and including stickers helped organically market what is now branded merchandise.
Getting The Best Label Printing Results
Before diving into an affordable bulk order of custom stickers or labels, it helps to consider such things as materials and intended use. Here is what to know to best optimize your order for the best results:
- Gloss – In the case of the flower shop, gloss stickers would best be used for orders going through the mail or requiring packaging due to their temperature resistance and photo-like finish.
- Metallic – This type of sticker material would fit something like a flower shop because of how much they compliment gift wrap in gold, silver, and full color variants. Much like gift wrap, metallic stickers do rip easily.
- Vinyl – The flower shop should include premium vinyl stickers with their arrangements. The waterproofing makes them ideal for freshly watered flower orders and durability allows it to go nearly anywhere. These are the high quality custom stickers you would see on laptops, water bottles, and car bumpers.
- Rainbow – These eye-catching, holographic stickers are best used in promotional products or limited time events, which was what the first flower shop example was all about.
- Matte – A cheaper alternative to vinyl, the flower shop can find some regular use from matte stickers, as long as it’s before they start to fade. However, matte still offers the benefit of great waterproofing.
Getting Brand Awareness Campaign Results
Custom stickers answer the question of how to increase brand awareness by 50%. But what about the question of when? Well, there are a couple of ways that local businesses can track their brand awareness and customer engagement:
- Engagement metrics – Tracking social media shares, QR code scans, and regular site visits can help stay on top of the latest in how new and old customers interact with a business’ products and services.
- Anecdotal feedback – Customer reviews will always be the leading voices in brand recognition. It’s important to keep all of them in mind, good and bad, to help improve upon the customer experience. Giving customers a platform to leave their review also helps foster additional engagement. Your target audience will also be reading reviews associated with your business.
- Return on investment – Whether a business is at a trade show with limited stickers or conducting everyday operations with custom labels, returns on the investment of that bulk order will begin to present themselves in the forms of more trade booth traffic, brand recognition, and new customers.
Sticker Printing in Chicago Done Right
We find the flower shop filling an order for a Valentine’s Day arrangement at the end of the day. As the shop owner gives the customer his order, the customer pauses before asking for the sticker that the shop is so known for with his order –seeing how the owner forgot to place it. That is building brand awareness as well as loyalty and what makes this custom sticker success story.
Be like the flower shop and start your brand awareness campaign with custom stickers in Chicago with Midwest Custom Print. Whether you are looking for promotional, limited stickers for an event or custom labels to use in daily operation, we can help optimize your order for obtaining that 50% increase in brand awareness for a 100% fit for your marketing budget. Start today with a free consultation with our in-house design team.
